Glossary

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#Hashtags:  Hashtags are a way to tag your tweets. They are keywords you use to put your tweet in certain topic.  You usually use hashtags when tracking ... [+ more]

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2-Second-Rule:  A loose principle that a user shouldn’t need to wait more than 2 seconds for certain types of system response, such as application-switching ... [+ more]

3-Click-Rule:  According to this rule users stop using the site if they aren’t able to find the information or access the site feature within 3 mouse clicks. ... [+ more]

4 over 1 (4/1): Stands for 4 colors on the front of a page and 1 color on the back. When 4 is used, mostly it refers to CMYK colors or “full color.” The 1 ... [+ more]

4 over 4 (4/4): Stands for 4 colors (”full color”) on the front and back of a page. See also 4/1, 4/K.

4 over K: Stands for 4 colors (”full color”) on the front and blacK ink on the back. See also 4/1, 4/4.

44fish: See FortyFourFish.

508 Compliance:  Refers to the Section 508 Amendment to the Rehabilitation Act of 1973 specific to Federal agencies. Antharia follows this law in order to make ... [+ more]

7+2 Principle: Since human brain has some limits on its capacity for processing information, it deals with complexity dividing information into chunks and units. According ... [+ more]

80/20 Rule (The Pareto Principle): (also known as the law of the vital few and the principle of factor sparsity) states that 80% of the effects comes from 20% of the causes. This is the ... [+ more]

A

A-List: Supposedly a list of bloggers (also called A-Listers) that receives more traffic and attention than the rest of the blogosphere. The existence of such ... [+ more]

A/B Split Testing: Always Be Testing! Refers to a test situation in which a list is split into two pieces with every other name being sent one specific creative, and vice ... [+ more]

Above the Fold: With regard to the web it is the part of your Web page that is visible without scrolling.  The same is true, but often overlooked for email messages.  ... [+ more]

Accidential Techie: "Accidential Techie" The use of the quotes is specific in the term.  An accidential techie is one that finds themself in a tech position, not having ... [+ more]

Accordion Fold: Parallel folds in a print piece, each folding in the opposite direction than the one before it so that the entire piece folds and unfolds like an accordion, ... [+ more]

Achromatic Colors: The "hueless" colors black, gray, and white, that is, the whole range of gray levels between black and white.  ISO Definition: Perceived colors devoid ... [+ more]

ADA (Americans with Disabilities Act): Legislation enacted by the U.S. federal government in 1991 with the goal of removing barriers that limit a disabled individual’s ability to engage ... [+ more]

ADAA (Americans with Disabilities Accessibility Guidelines): A set of U.S. standards enacted in 1990 with the goal of ensuring equal access to public places and facilities for all persons. For signage and wayfinding, ... [+ more]

Additive Color: Synonym for the RGB (red, green, blue) color space that uses the projected red, green and blue light as primary colors to produce the full spectrum of ... [+ more]

Administrator: Any person that has undergone FortyFourFish training and acts as a primary contact and System administrator.

AdWords: The opposite end of AdSense. Google AdWords enables companies and individuals to promote their products, services and websites under a cost per click (CPC) ... [+ more]

Affiliate: are basically associates or partners that get paid for carrying out any event or program focussed to bring more traffic to the site. Affiliates are paid ... [+ more]

Affirmative Consent: An active request by a reader or subscriber to receive advertising or promotional information, newsletters, etc. Generally affirmative consent does not ... [+ more]

Age In: The initial time a new neon light must be on before it is able to achieve full brightness thereafter. The amount of time this takes can vary widely. Can ... [+ more]

Aggregation:  is the process of gathering and remixing content from blogs and other websites that provide RSS feeds. The results may be displayed in an aggregator ... [+ more]

Aggregator: A web-based tool or desktop application that collects syndicated content.

Agile Software Development: Agile software development is a methodology for the creative process that anticipates the need for flexibility and applies a level of pragmatism into the ... [+ more]

Ajax: (Asynchronous JavaScript and XML)  A way of including content in a web page in which javascript code in the web page fetches some data from a server ... [+ more]

Akismet: Comment spam filter popular with WordPress blogs.

Alexa: An internet company (subsidiary of Amazon.com) that tracks the traffic for all websites on the Internet. The rankings used to be inferred from the statistical ... [+ more]

Algorythem: is a set of instructions, sometimes called a procedure or a function, that is used to perform a certain task. This can be a simple process, such as adding ... [+ more]

Aliasing: The jagged edges seen at the edges of diagonal lines, arcs, and so on, caused by pixels lining up in a saw-tooth pattern.

ALT Tag: HTML tag that provides alternative text when non-textual elements, typically images, cannot be displayed.

ALT Text: Refers to "alternative text" that is placed in the code for an image in an HTML page (in an ALT tag). If the image is not displayed, the ALT text can be ... [+ more]

Ambient Light: The sum of all non-directional light in a given area emitted by all sources at a given time. A high level of ambient light can have an impact on a sign’s ... [+ more]

American National Standards Institute (ANSI): A private, nonprofit organization in the U.S. that works to develop manufacturing and quality standards across multiple industries. The organization also ... [+ more]

AMS: Association Management System (AMS). When all core products within the 44fish suite are installed, this can be considered an AMS. The key differences between ... [+ more]

Analytics: Means data about the usage of a website. How many people viewed the website that day? What countries were they from? What browser did they use? How long ... [+ more]

Anchor: An "anchor" tag is a tag that looks like this in HTML code: <a href="http//url.com">link text</a>. Most HTML tags are referred to by what ... [+ more]

Anchor Text: is the words that are used to give a description of the link. These words have a hyperlink which means that you can click on these words to view the content ... [+ more]

Animated GIF: A series of images in GIF format that create the illusion of movement when they are displayed in sequence over time.

Antharian: Fans + Past Antharia Partners (aka clients), can also include past employees.  Antharians can also be a small subset of people who are all around ... [+ more]

Anti-Aliasing: The smoothing of jagged edges in digital images by averaging the colors of the pixels at a boundary.

API: An API (a techie term for application programming interface) allows users to get a data feed directly into their own sites, providing continually updated, ... [+ more]

App: Popularized in the general lexicon by the iPhone, an app is simply an application that performs a specific function on your computer or handheld device. ... [+ more]

Application Server: The server that stores the live copy of the programs, modules, products and/or databases.

Archie: is a program used for finding files stored on FTP (File Transfer Protocol) servers. Archie is not used very much anymore because to use it effectively, ... [+ more]

Array: An array is a data structure that contains a group of elements. Typically these elements are all of the same data type, such as an integer or string. Arrays ... [+ more]

Artifact: Any unexpected and undesired change to a digital image caused by incorrect settings or faulty processing. Examples include blooming, moire, sharpening, ... [+ more]

Ascender:   Any part in a lowercase letter that extends above the x-height, found for example in b, d, f, h, k, etc. Some types of ascenders have specific ... [+ more]

ASCII: Stands for "American Standard Code for Information Interchange." ASCII is the universal standard for the numerical codes computers use to represent all ... [+ more]

ASP: Just to confuse ordinary people like you and me, there are two equally important definitions of ASP. The term can refer to 1) an Active Server Page, or ... [+ more]

Aspect Ratio: The width-to-height ratio of an image. For example, a high definition television image has an aspect ratio of 1.78:1 (commonly referenced as 16:9), meaning ... [+ more]

AstroTurfing: A fake grass roots push to generate buzz or interest in a product, service, or idea. Often this movement is motivated by a fee or gift to the writer of ... [+ more]

Atom: A popular feed format used for syndicating content.

Authentication: The word "authentication" with regard to the web is the method in which a person (or visitor) provides their credentials (user nme and password) when logging ... [+ more]

Authentication (Sender): An automated process that verifies an email sender's identity.

Authorized User: A person authorized to use the FortyFourFish system.

Average Page Views: The avergae number of pages that a visitor views during thier session.  This can also count as average pages viewed by all visitors during a single ... [+ more]

B

B Corp: A B corporation is a designation for a socially responsible company that takes not just profits into account but also employees, communities and the environment. [+ more]

Baby-Duck-Syndrome:  describes the tendency for visitors to stick to the first design they learn and judge other designs by their similarity to that first design. The ... [+ more]

Back End: Generically refers to anything going on "behind the scenes" of a website. There are all kinds of things that happen on complex websites underneath what ... [+ more]

Back link: are nothing but inbound links or IBL. These are links that point to your main site from the sites that are not yours or from external sites. It originates ... [+ more]

Back Office: The term Back Office more openly used to define a system or set of proceedures that are used to function or control the flow of business.  With regard ... [+ more]

Backend: The "BACKEND" is the part of the FortyFourFish system that you often can not see.  It is the database, it's tables, sub tables, physical PHP and JavaScript ... [+ more]

BackUp: is the most important computer term you should know.  A backup is a copy of one or more files created as an alternate in case the original data is ... [+ more]

Ballpoint Braille: Small plastic or metal beads that can be placed in the face of a sign to create informational Braille text as required by the ADA. (Also known as Braille ... [+ more]

Banding: The appearance of solid bands or patterns of visibly distinct colors within what should otherwise be a continuous and seamless color gradation. Banding ... [+ more]

Bandwidth: The amount of information (aka data) that can be transmitted in a set amount of time.  For example, you may see Verizon or Comcast commercials offering ... [+ more]

Banner Ad: Banner Ad - A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site.

Banner-Blindness: Web users tend to ignore everything that looks like advertisement and, what is interesting, they’re pretty good at it. Although advertisement is ... [+ more]

Baseline:  The imaginary line upon which the letters in a font appear to rest. 

BAT: Big Text Area or if you want the honest truth: Big Ass Text Area.  It is a large area of text (most often found on the home page) where FortyFourFish ... [+ more]

Batch File: A batch file is a type of script that contains a list of commands. These commands are executed in sequence and can be used to automate processes. For example, ... [+ more]

Batch Process: As most computer users know, some computing tasks can be tedious and repetitive. Fortunately, if a task is indeed repetitive, a batch process can be used ... [+ more]

Bayesian Filter: An anti-spam program that evaluates header and content of incoming email messages to determine the probability that it is spam. Bayesian filters assign ... [+ more]

BEM: BEM stands for “Block”, “Element”, “Modifier”. It is a front-end methodology: a new way of thinking when developing ... [+ more]

Bit Depth: The number of colors used to represent a pixel in an image. A 1‑bit image is black and white; an 8‑bit image can have 256 colors or shades ... [+ more]

Bitmap: A form of graphic that is saved as individual pixels, meaning it has a set resolution and cannot be scaled up or down without affecting its crispness. ... [+ more]

Bitmap Image: An image consisting of rows and columns of pixels in computer memory. Also called a raster image. Bitmap file formats include BMP, GIF, JPEG, PSD, PICT, ... [+ more]

BitTorrent: is a peer-to-peer (P2P) file sharing protocol designed to reduce the bandwidth required to transfer files. It does this by distributing file transfers ... [+ more]

Blackhat: A group of SEO and online marketing techniques that are not necessarily ethical, and sometimes not even legal. Hiding text behind images or using doorway ... [+ more]

Bleed: A term used in printing to describe the ink reaching the very edge of the paper. A “full bleed” is when the ink reaches the edge on all sides ... [+ more]

Block: A refusal by an ISP or mail server not to forward your email message to the recipient. Many ISPs block email from IP addresses or domains that have been ... [+ more]

Block Color: An area of solid color having no gradation.

Blog: Contraction of web log, online journal, banter, ranting, babble?  A blog can be a fully independant website or an integrated element into your organizations ... [+ more]

Blogroll: is a list of sites displayed in the sidebar of blog, showing who the blogger reads regularly.

Blueline: A blue photographic proof used to check position of all image elements. Similar to a blueprint. Universal does not utilize this type of proof; instead, ... [+ more]

Blur: The softening of the detail in an image or parts of an image.

BMP: BMP (Bitmap) -  A format for storing images.  Bitmap files will not display in your web browser. 

Body Text: The paragraphs of text shown in a document or on your website that make up the bulk of its content. The body text should be set in an appropriate and easy-to-read ... [+ more]

Boldface: A typeface that has been enhanced by rendering it in darker, thicker strokes so that it will stand out on the page. Headlines that need emphasis should ... [+ more]

Bonded Sender: A private email-registration service, owned by email vendor Ironport, which allows bulk emailers who agree to follow stringent email practices and to post ... [+ more]

Borked: Something is wrong, usually used in reference to the visual layout of a webpage. "The sidebar dropped down and borked the layout."

Bottom Text: Also known as "bot_text" it referrs to a secondary area of editable text.  While known as "bot_text" please note that it is not always on the bottom ... [+ more]

Bounce: A message that doesn't get delivered promptly is said to have bounced. Emails can bounce for more than 30 reasons: the email address is incorrect or has ... [+ more]

Bounce Handling: The process of dealing with the email that has bounced. Bounce handling is important for list maintenance, list integrity and delivery. Given the lack ... [+ more]

Bounce Rate: When used with regard to website traffic, the bounce rate is the percentage of initial visitors that "bounce" away or leave to a different site vs. continuing ... [+ more]

Brand: is a name, term, sign, symbol, association, trademark or design which is intended to identify the products or services of one provider or group of providers, ... [+ more]

Brand Attributes: are the functional and emotional associations which are assigned to a brand by its customers and prospects. Brand attributes can be either negative or ... [+ more]

Brand Audit: is a comprehensive and systematic examination of a brand involving activities (both tangible and intangible) to assess the health of the brand, uncover ... [+ more]

Brand Awareness: is a common measure of marketing communications effectiveness. Brand awareness is measured as the proportion of target customers which has prior knowledge ... [+ more]

Brand Champion: Brand champions are internal and external story tellers who spread the brand vision, brand values and cultivate the brand in an organisation. Every organisation ... [+ more]

Brand Culture: Strong brands are managed by organisations characterized by their strong internal brand cultures. A strong brand culture is determined by the internal ... [+ more]

Brand Equity: The brand equity concept stresses the importance of a brand in marketing strategies, and has become a leading indicator in measuring the strength and value ... [+ more]

Brand Equity: The value a customer places on a branded product or service. It is the qualitative sum of everything that a customer thinks, feels and knows about the ... [+ more]

Brand Equity Strategy: An organisation wants to build and maintain strong brand equity for the respective brands in their portfolio including the corporate brand. The brand equity ... [+ more]

Brand Essence: is an articulation of the "heart and soul" of the brand. A brand essence is typical three to five short word phrases that capture the core essence or spirit ... [+ more]

Brand Expansion: The exposure of a brand to a broader target customer market, geographic market, or distribution channels.

Brand Extension: The application of a brand beyond its initial range of products, or outside of its category. This becomes possible when the brand image and attributes ... [+ more]

Brand Guidelines: are internal tools available in an organisation to educate, reinforce and motivate all involved in building and maintaining strong brands. Brand guidelines ... [+ more]

Brand Identity: A unique set of functional and mental associations the brand aspires to create or maintain. These associations represent what the brand should ideally ... [+ more]

Brand Image: A unique set of associations within the minds of target customers which represent what the brand currently stands for and implies the current promise to ... [+ more]

Brand Loyalty: is the strength of preference for a brand compared to other similar available brand options. It is measured through a range of different dimensions e.g. ... [+ more]

Brand Management: is the process of managing an organisation's brand or portfolio of brands in order to maintain and increase long-term brand equity and financial value. ... [+ more]

Brand Mapping:  is a research technique to identify and visualize the core positioning of a brand compared to competing brands on various dimensions.

Brand Personality: is the brand image or brand identity expressed in terms of human characteristics. The brand personality must ideally include distinguishing and identifiable ... [+ more]

Brand Positioning: is the "market space" a brand is perceived to occupy in the mind of the target audience. All strong marketing communications programs need to focus on ... [+ more]

Brand Positioning Statement: describes the "mental space" a brand should occupy in the minds of a target audience. It serves as an internal document which guides most of a company's ... [+ more]

Brand Power: A measure of the ability of the brand to dominate its product category.  Brand Recall Brand recall is the customers' ability to retrieve a brand from ... [+ more]

Brand Recall: is the customers' ability to retrieve a brand from memory when given the product category but not mentioning of the brand (also referred to as spontaneous ... [+ more]

Brand Recognition:  is the customers' ability to confirm prior exposure/knowledge of a brand when shown or asked explicitly about the brand (also referred to as aided ... [+ more]

Brand Relevance: is the alignment of a brand, its brand attributes, brand identity and brand personality with the primary needs and wants of the target audience.

Brand Revitalisation: Brand revitalization of a fading brand or a portfolio of brands is sometimes necessary for an organisation. Changes in the marketing environment, competitors' ... [+ more]

Brand Slogan: An easily and recognisable and memorable phrase which often accompanies a brand name in marketing communications programs. The brand slogan and tagline ... [+ more]

Brand Strategy: The 'big picture' plans and tactics deployed by an organisation/brand owner to create long-term brand equity and competitive advantages from branding.

Brand Tribe: The modern consumer is buying experiences rather than commodities hence the importance of branding in many product and service categories. Therefore, the ... [+ more]

Brand Value: is the financial premium derived from loyal target audiences committed to a brand and willing to pay extra for the brand as compared to a generic product ... [+ more]

Brand Value Proposition: The functional, emotional, and self-expressive benefits delivered by the brand that combined provide value to the customer. The brand value propositions ... [+ more]

Branding: The process of creating a unique, positive and recognizable identity for a product or service. Along with marketing and advertising, creating a visual ... [+ more]

Branding Excellence: is both an indicator of brand strength and a unique measure of the brand leadership capabilities of an organisation. Strong brands create profitable businesses, ... [+ more]

Brightness:  The relative lightness or darkness of an image, which determines the intensity of colors. Also, the relative lightness or darkness of any color.

Brightness Value: The brightness of an image or selection, usually measured as a percentage from 0% (black) to 100% (white).

Browser Safe: Or "Web Safe" refers to a specific set of colors that, in the long long ago, would be acceptable to use because they would display properly on all ... [+ more]

Browser Zoom: is a feature in browsers where entire website are magnified, rather than just text resizing. Somewhat controversial, as it can cause Horizontal Scroll, ... [+ more]

Browser-Safe: Or "Web Safe" refers to a specific set of colors that, in the long long ago, would be acceptable to use because they would display properly on all computer ... [+ more]

Browsers: That pesky application that you use to surf the internet.  Antharia and FortyFourFish are fans of FireFox but also endorse Opera.  Other browsers ... [+ more]

Brushed Finish: A textured, non-reflective polished finish applied to metal by lightly brushing the surface with an abrasive material or briefly applying a mildly corrosive ... [+ more]

Bug: A bug is an error that occures in or because of a malfunction in the FortyFourFish system.

Bugfoot: A bug that isn’t reproducible and has been sighted by only one person.

Bullet Point: A dot or other special character placed at the left of items in a list to show that they are individual, but related, points.

Bytes: A byte is a unit of information (transferred over a network or stored on a hard drive or in memory). Every Web page, image, or other type of file is composed ... [+ more]

C

Cache: A cache stores recently-used information in a place where it can be accessed extremely fast.

Call to Action: In an email message, the link or body copy that tells the recipient what action to take.

Campaign: An online campaign is a set of coordinated marketing messages, delivered at intervals, with a specific goal, such as raising funds for a cause or candidate ... [+ more]

Candela: A unit of luminosity used to express the intensity of a light source as measured in a specific direction. The higher the number of candela measured, the ... [+ more]

CAPTCHA™: is a part of a web form that attempts to ensure that the person filling out the form is indeed a person, and not a computer. The goal of a CAPTCHA is to ... [+ more]

CaSe-SeNsAtIvE: The position of a number of punctuation marks like hyphens, brackets, slashes etc. is centred on the x-height of the lowercase letters. Fonts with case-sensitive ... [+ more]

Cause Marketing: Cause marketing is a business relationship in which a for-profit and a nonprofit form a partnership that results in increased business for the for-profit ... [+ more]

Cell (with regard to email): Aka Test cell or version. A segment of your list that receives different treatment specifically to see how it responds versus the control (regular treatment.) [+ more]

CGI: Short for Common Gateway Interface, a small script that processes data taken from the user (such as from a form application).

Character Encoding: Character encoding is a table in a font or a computer operating system that maps character codes to glyphs in a font. Most operating systems today represent ... [+ more]

Children: Children: 1) Components of a design instance in a product structure tree. Also referred to as parts. 2) Nodes in a database tree structure that have a ... [+ more]

Chromatic Colors:  The "colorful" colors like, red, green, blue, yellow, purple, etc.

Chromostereoopsis: Red and blue colors are perceived at different depths. This effect is due to the chromatic aberration of the eye (light of different wavelengths is refracted ... [+ more]

Churn: How many subscribers leave a mailing list (or how many email addresses go bad) over a certain length of time, usually expressed as a percentage of the ... [+ more]

Civic Media: Civic media is any form of communication that strengthens the social bonds within a community or creates a strong sense of civic engagement among its residents. [+ more]

Class: This is a programming term that applies to many languages. Typically, when dealing with the web, you will hear this term referred to in reference to CSS ... [+ more]

Click Path: Ever wondered how people end up where they end up on your website?  Want to know how they move from one page to the other?  This is called the ... [+ more]

Click-through: Simply put, the number of times visitors click on a hyperlink (or advertisement) on a page, as a percentage of the number of times the page has been ... [+ more]

Client Backend: See Back Office.

Client Beta: This is the WHEN in the "who, what, why, when and where" of your website and is your first review of the site.  It is shown to you via an IP address ... [+ more]

Client Side: refers to a language that is interpreted by the browser itself. For example, JavaScript is downloaded by your browser and then run locally on your machine. ... [+ more]

Cliffhanger-Effect (Zeigarnik-Effect): Human beings can’t stand uncertainty. We tend to find answers to unanswered questions we are interested in as soon as possible. Cliffhanger-effects ... [+ more]

Cloaking: is a technique mostly used by spammers to feed keyword rich content to the search engine spiders that results in higher ranking of the page by the search ... [+ more]

Cloud Bursting: Using cloud resources as a pressure valve when an increased amount of computer resources are required for a burst in traffic, or short-term demand spikes ... [+ more]

Cloud Computing: The sharing of compute resources (dedicated, time-shared, or dynamically shared servers) and related infrastructure components (load balancers, firewalls, ... [+ more]

cMonkey (aka CYAmonkey): Our internal testing server that replicates the live FortyFourFish enviornment is known as cMonkey or formally CYAmonkey for C (cover) Y (your) A (ass). [+ more]

CMS: Content Management System. This is what you use to edit, add, and manage the content on your website. In 44fish, the CMS is OnContent™. (Following ... [+ more]

CMYK (Cyan Magenta Yellow Black): The color model used by traditional 4-color printing. Photo-realism can be achieved by printing only these four colors. Commonly used to describe the ... [+ more]

COB: Close of Business. For Antharia Close of Business is not 5pm or 6pm or even 7pm; as we maintain our office in an open schedule COB. Our open schedule means ... [+ more]

Color Afterimages: If a colored area is being focusd on for a longer time (at least for about half a minute), and then a white area is being focues on, an afterimage of the ... [+ more]

Color Bar: A line of colored blocks in a row or a single color placed at the tail of a press sheet and used to measure the density of color across the width of a ... [+ more]

Color Constancy:  The human ability to maintain the percept of a particular hue throughout variations in the quality of the luminance or reflectance properties of ... [+ more]

Color Depth: The possible range of colors that can be used in a movie or image. There are generally four choices with computer graphics: grayscale, 8-bit, 16-bit, and ... [+ more]

Color Gamut: The range of colors that a device can reproduce in any given color space.

Color Mode: Determines how the components of a color are combined, based on the number of color channels in the color model. Color modes include grayscale (1 channel), ... [+ more]

Color Seperation: The process of decomposing and separating a color graphic or image into its four constituent CMYK ink colors such that each color ends up with its own ... [+ more]

Color Space: A color mode designed for a particular device or purpose. For instance, Adobe RGB is the color space used by Adobe applications, and sRGB is the color ... [+ more]

Color Temperature: 1. The position of a color along a continuum from warm (red) to cool (blue). 2. The degree of heat (in degrees Kelvin) that an object would have to absorb ... [+ more]

Color Value: A mathematical description of the color of a pixel determined from its color components.

Color Wheel: A representation of the colors in the visible spectrum arranged in a circle so that complementary colors are directly opposite each other.

Comment Spam: Comments made with the sole purpose of gaining a backlink, which in turn will send traffic or link juice (provided the blog in question doesn’t use ... [+ more]

Commercial Message: An email message who's primary purpose is the commercial advertisement or promotion of a product or service.

Complementary Colors: Two colors of light that, when combined, create white light, or two colors of ink that, when combined, create black. Complementary colors are opposing ... [+ more]

Confidential Information: Any information relating to or disclosed in the course of the project, which is or should be reasonably understood to be confidential or proprietary to ... [+ more]

Constituents: See Keystakeholders.

Content:  means any electronically supplied text, images, audio, video, and/or data.  Content does not include Antharia’s proprietary data sets, ... [+ more]

Contextual Ad: These are advertisements related to the content on the web page that the user is viewing. For example if the user is viewing a travel guide then ads related ... [+ more]

Contrast: A subjective feeling that graphic elements (such as fonts) are different but work together well. This gives a feeling of variety without losing harmony. ... [+ more]

Conversion: When an email recipient performs a desired action based on a mailing you have sent. A conversion could be a monetary transaction, such as a purchase made ... [+ more]

Conversion Funnel: s a term describing the track a consumer takes while visiting a website. Analytics software such as VisiStat and Google Analytics have made it possible ... [+ more]

Cookie: Information from a web server, stored on your computer by your web browser. The purpose of a cookie is to provide information about your visit to the website ... [+ more]

Copy: It just means text. "I need some copy for that" means "I need the text that you want to go in that area."

Copyfitting: The process of adjusting the size and spacing of type to make it fit within a defined area of the page.

Copyleft: A play on the word copyright, copyleft is the practice of using copyright law to remove restrictions on distributing copies and modified versions of a ... [+ more]

Cost Per Action:  or CPA is the price or the fee paid to the site owner upon using the services offered by it. It is the fee paid for say downloading software or say ... [+ more]

Cost-Per-Click: Cost-Per-Click or CPC also known as Pay-Per-Click or PPC is the standard cost metric used for calculating online advertising rates for paid advertising ... [+ more]

CPA: See Cost Per Action.

CPA: Cost Per Action/Aquisition: Cost per Action (also can be Acquisition). A method of paying for advertising, or calculating results from non-CPA marketing.

CPC: See Cost Per Click.

CPM: is known as cost per thousand and this is an efficient method of advertising. In this you do not pay per click. Here you buy a set of impressions and each ... [+ more]

CPM(Cost-per-Mille): Acronym for Cost-per-Mille, where mille means 1000 in Latin. CPM, therefore, is the cost per 1000 page impressions, and it represents a form of online ... [+ more]

Creative Commons: Creative Commons is a not-for-profit organization and licensing system that offers creators the ability to fine-tune their copyright, spelling out the ... [+ more]

CRM: Complete Relationship Manager: CRM can stand for so many things from Constituent Relationship Manager to Contact Relationship Manager, it is for that reason, Antharia defines CRM as ... [+ more]

Crowdsourcing: refers to harnessing the skills and enthusiasm of those outside an organisation who are prepared to volunteer their time contributing content and solving ... [+ more]

CRUD (Create, Read, Update, Delete): generally used to describe a web application with the primary purpose of doing those things. Think of blog software, where you can Create a blog entry, ... [+ more]

CSR: CSR is short for corporate social responsibility, a concept whereby businesses and organizations perform a social good or take responsibility for the impact ... [+ more]

CSS: Cascading Style Sheets. The CSS of your website helps to determine the look and feel of your site and maintains over-all consistency. CSS determines what ... [+ more]

CSV: CSV stands for comma-separated values. It is a simple text format commonly used for database tables. Each record in a table is one line of text with ... [+ more]

D

D link: A “description link”; the letter “D” placed next to an image on a web page that links off to a text description of the image. This ... [+ more]

Daily loop: The daily loop is the mechanism that encourages users to come back to your application/website/service on a daily basis. A successful example of this is ... [+ more]

DAM: Digital Asset Manager. This is a repository where all of your digital assets (images, pdfs, videos and so on) are kept. When you insert an image, link ... [+ more]

Data flow diagram (DFD):  a modeling notation that represents a functional decomposition of a system

Data Mining: Searching large volumes of data looking for patterns that accurately predict behavior in customers and prospects.

Data Rate: The speed at which data can be transferred. Often described in megabytes per second (MB/sec.). The higher a video file's data rate, the higher quality ... [+ more]

Database Publishing: A process for managing, creating and publishing content through extensive use of database systems and content creation tools.

Date Range: A date range is displayed as: MM/DD/YYYY to MM/DD/YYYY Used throughout the FortyFourFish system, date ranges allow users to find and identify key information ... [+ more]

DDoS: Short for Distributed Denial of Service Attack, the most common form of attack on network devices. It overwhelms a network by monopolizing its bandwidth ... [+ more]

De-dupe/De-duplication: Removing duplicate records from a database, especially when two or more databases have been merged to form a single larger list.

Dedicated Server: A server (used for email or web or database hosting) used by only one client. A dedicated server often costs more to use because the expense can't be spread ... [+ more]

Delicious: A social bookmarking site and a property of Yahoo! Allows users to quickly store, organize (by tags) and share favorite web pages. You can also subscribe ... [+ more]

Descender:  Any part in a lowercase letter that extends below the baseline, found for example in g, j, p, q, y, etc. Some types of descenders have specific names. [+ more]

Descriptions:  For blind users and users with visual impairments, textual descriptions, also called Text Equivalents, can be provided that are read aloud by a Screen ... [+ more]

Design: A gateway page is a subpage of a website that caters to a specific audience; either directly: by providing information addressing the needs of that audience; ... [+ more]

Diacritics:  is a ancilliary mark or sign added to a letter. In the Latin alphabet their function is to change the sound value of the letters to which they are ... [+ more]

Digg: is a place for people to discover, share and recommend  content  from anywhere on the web.

Digg Auto-Bury: It has never been officially confirmed by Digg, but there is strong evidence to suggest that they have a penalty that makes it impossible for the penalized ... [+ more]

Digital Inclusion: Digital inclusion, or e-inclusion, is an effort to help people who are not online gain access with affordable hardware, software, tech support/information ... [+ more]

Digital Story: A digital story is a short personal nonfiction narrative that is composed on a computer, often for publishing online or publishing to a DVD. They are told ... [+ more]

Directory: A directory is another name for a folder. Files on your hard disk are organized into various folders, or directories, so that it is easier to keep track ... [+ more]

Dithering: The approximation of an unavailable color through the use of two or more available colors. The color of adjacent pixels is changed in an attempt to reproduce ... [+ more]

DM: DM stands for direct message.  Twitter is all about saying everything in public timeline, but there are occasions when you want to send some a private ... [+ more]

Doc-Type: This is the gibberish looking code at the top of HTML documents that looks something like this: <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"  ... [+ more]

DOM (Document Object Model): is a bit of an abstract concept. It is the system browsers use to represent and interact with the objects (elements) in HTML. For example, that DIV ... [+ more]

Domain: A domain name is a series of characters, usually a word or a phrase representative of a person or organization, which is used to create a hierarchical ... [+ more]

Domain Name: The identifying name of an internet site. The domain name of my site is "www.converstations.com"

Dooced: A term associated with someone getting fired for the content written in a blog post or web site (not for the act of writing, but for what was published). ... [+ more]

Doorway Page: is a special page that has been created for users only to access the main website from the search engines.

Double Bottom Line: The double bottom line refers to a business’s attention to both conventional profit and loss as well as to the social good. An increasing number ... [+ more]

Double Opt-In: A process that requires new list joiners to take an action (such as clicking on an emailed link to a personal confirmation page) in order to confirm that ... [+ more]

Down Sample: The reduction in resolution of an image.  This can often mean a loss in detail of the image except when being reduced to show on the web.  In ... [+ more]

Download: While it may seem like a simple term, there are actually folks that do not know what it means to download something.  To keep it simple, the act of ... [+ more]

Downsize: See Down Sample of Down Sampling.

Downstream: This is commonly used in reference to bandwidth.  Specifically, the bandwidth available from a destination point to your local computer/network.

DPI: An acronym for dots per inch. Refers to the resolution at which a device, such as a monitor or printer, can display text and graphics. Monitors are usually ... [+ more]

DPI/PPI: Dots Per Inch and Pixels Per Inch. "Dots" are literally physical dots of ink on paper, determining the resolution of a print image. "Pixels" are bits ... [+ more]

Drop Cap: A design style in which the first capital letter of a paragraph is set in a larger point size and aligned with the top of the first line. This method is ... [+ more]

Drupal: Drupal is a free, open-source platform and content management system written in php. It is often used as a “back end” system that powers community ... [+ more]

Duck: A feature added for no other reason than to draw management attention and be removed, thus avoiding unnecessary changes in other aspects of the product. [+ more]

Duotone: A two‑color grayscale file that uses two custom inks. Photoshop Elements does not support duotone files.

E

Easter Egg: In computer programming, an Easter Egg is a hidden goodie or feature within the System. With regard to the FortyFourFish System, the most commonly used ... [+ more]

ebook: An ebook (or e-book) is an electronic version of a traditional printed book that can be downloaded from the Internet and read on your computer or handheld ... [+ more]

Ecommerce: The conducting of financial transactions over the internet. This can include but is not limited to: accepting donations, selling products and services, ... [+ more]

Ecosystem: A community and their environment functioning as a whole. The blogosphere can be viewed as an ecosystem

Editible Region: Based on your design you will have 1 to 3 areas of your design where you can place content.  These areas are known as "editable regions".  They ... [+ more]

Eight Golden Rules of Interface Design:  As a result of Interface Design Studies, Ben Shneiderman proposed a collection of principles that are derived heuristically from experience and applicable ... [+ more]

Elastic: is a type of web layout where font sizes and widths are declared with a special unit of measurement called an Em (an abstract concept just meaning "relative ... [+ more]

Ellipsis: A punctuation character consisting of three dots, or periods, in a row. It indicates that a word or phrase has been omitted.

Em Dash: A dash the length of an em is used to indicate a break in a sentence.

Em, Em Space, Em Quad: A common unit of measurement in typography. Em is traditionally defined as the width of the uppercase M in the current face and point size. It is more ... [+ more]

Email Alias: Formaly we know that an email alias is simly the forwarding of an email adress to another email address or a group of email addresses.  As it pertains ... [+ more]

Email Domain: Aka Domain. The portion of the email address to the right of the @ sign. Useful as an email address hygiene tool (e.g. identify all records where the consumer ... [+ more]

Email Message: Any electronic message sent using the FortyFourFish System.

Email Prefix: The portion of the email address to the left of the @ sign.

Embedding: The act of adding code to a website so that a video or photo can be displayed while it’s being hosed at another site. Many users now watch embedded ... [+ more]

Emotions: These are the feelings we experience and attach to events, people, products, and services. They describe our emotional attachment and understanding of ... [+ more]

En Dash: A dash the length of an en is used to indicate a range of values.

En, En space, En quad: A common unit of measurement in typography. En is traditionally defined as the width of the uppercase N in the current face and the current point size. ... [+ more]

Encryption: When sending or accessing secure information (which can be anything from passwords to credit card numbers) via the web, the information must be encrypted ... [+ more]

End User (define): The end user is the be all and end all ultimate user for which something is designed, developed or built.  This can in some ways be seen as a key ... [+ more]

Environmental Design: is the field of developing physical, spatial environments (interiors and/or exteriors) to solve a particular need or create a specific experience. The ... [+ more]

EPS (Encapsulated PostScript): A graphic file format that can represent both vector and bitmap data and is supported by virtually all graphic, illustration, and page-layout programs. [+ more]

EULA: End User License Agreement: As with most software, fonts are licensed to individuals and organisations. The EULA defines the terms and provisions for use of the font software. The ... [+ more]

Event: A particular moment in time where one or more people come together. It can be a conference, a class, a meeting, a party, a program, whatever!

Events Module: A suite of tools provided by Antharia for managing on or offline events, including event calendars, registration pages, ticket purchasing, personalized ... [+ more]

EVSSL: Extended Validation Certificates (EV) are a special type of X.509 certificate which requires more extensive investigation of the requesting entity by ... [+ more]

Experience: The sensation of interaction with a product, service, or event, through all of our senses, over time, and on both physical and cognitive levels. The boundaries ... [+ more]

Experience Strategy: Experience Strategy is the field and approach of developing strategic policies, usually at a high level within a company or organization, in order to better ... [+ more]

Eye-Tracking:  is the process of measuring either the point of gaze (“where we are looking”) or the motion of an eye relative to the head. eye tracking ... [+ more]

F

Facebook: Facebook is the most popular social networking site in the world, with more than 200 million members. Members’ home page streams can now be ... [+ more]

Fair Trade: Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries obtain better trading conditions ... [+ more]

Fair Use: Fair use is a doctrine in U.S. law that permits limited use of copyrighted material without obtaining the permission of the copyright holder, such as use ... [+ more]

Feathering: The softening of an edge of a selection.

Feathering: The softening of an edge of a selection.

Federal CAN SPAM Act: Sets standards for the sending of commercial email and requires the FTC to enforce its provisions. There are three basic types of compliance as defined ... [+ more]

Feed:  The RSS or Atom feeds used by news aggregators (aka feed readers).

File Type: Files are encoded based on the type of information that they contain. Though there are many different file types, they break into a few large categories ... [+ more]

Findability: Refers to being locatable. Though tied closely with Information Architecture on the Web, particularly within one site, findability has also become a popular ... [+ more]

Firewall: A piece of security software or hardware designed to protect web servers. They are typically used to protect sites from hacker attacks/unauthorized access. [+ more]

Fitts Law: Published by Paul Fitts in 1954, Fitts’ law is a model of human movement which predicts the time required to rapidly move to a target area, as a ... [+ more]

Flash Mob: A flash mob is a group of individuals who gather and disperse with little notice for a specific purpose through text messages, social media or viral emails. ... [+ more]

Flickr: Founded by two entrepreneurs and purchased by Yahoo! in 2005, Flickr is the world’s premier photo sharing and hosting site. Its members ... [+ more]

Flush Left: Text that is aligned on the left margin is said to be set flush left. If the same text is not aligned on the right margin, it is said to be set flush left, ... [+ more]

Flush Right: Text which is aligned on the right margin is said to be set flush right. If the same text is not aligned on the left margin, it is said to be set flush ... [+ more]

Fold: is defined as the lowest point where a web-site is no longer visible on the screen. The position of the fold is, of course, defined by the screen resolution ... [+ more]

Folksonomy:  The collective indexing by use of tags, labels or keywords by the consumers of the content. The tagging system of Flickr of Delicious are examples ... [+ more]

For-Profit Organization: Well the definition should be simple :) this entry is here for more of a style guide entry of proper use of the word.  Note the use of the hyphen.  ... [+ more]

Form Validation: Form validation is when an online form has required fields and a small script checks to confirm that all required fields contain a value. In some cases, ... [+ more]

FortyFourFish: A suite of five core products: onContent™: Content Management onView™: Contact Management onDelivery™: Email Marketing onEvent™: ... [+ more]

Foveal Viewpoint (Foveal Area): The fovea, a part of human’s eye, is responsible for sharp central vision, which is necessary in humans for reading, watching television or movies, ... [+ more]

Framework: If the 44fish system was a living organism, the framework would be the blood and guts.  The framework is the underlying architecture of how a product, ... [+ more]

Friend (noun): a person with whom you have a mutually agreed connection.

Friend (verb): the act of adding a person to your social graph on a particular social network. Eg. “friend me on Facebook”.

Friend List: a user’s personal sub-categorisation of friends on a social network eg. Co-workers, Current Friends, Clients, Old Friends.

From (e-mail): Whatever appears in the email recipient's inbox as your visible "from" name. Chosen by the sender. May be a personal name, a brand name, an email address, ... [+ more]

Front End: The Front End of your website is that which is accessible to the public or members via an IP address.  The Front End of the database connects to the ... [+ more]

Front End Application: Some of our partners (aka clients) will have custom or customizations that are built upon the FortyFourFish system.  For example, The Humane Society ... [+ more]

FTP: Acronym for File Transfer Protocol. It is a network protocol used to transfer data from one computer to another. If you have a hosting company, you will ... [+ more]

Fundraising: Means the suite of tools provided by Antharia for creating secure web pages that solicit donations or dues payments from individuals.

G

GC: Before upgrading to onDeposit™, Antharia's ecommerce product was known as GoCart. For this reason the prefix for all ecommerce tables is "gc_".

Geocoding: Analysis of geo-demographic data such as ZIP codes, counties, regions, etc.

Geotagging: Geotagging is the process of adding location-based metadata to media such as photos, video or online maps. Geotagging can help users find a wide variety ... [+ more]

Gestalt principles of form perception: These principles are the fundamental rules of human psychology in terms of human-computer-interaction-design.      The law of ... [+ more]

Ghetto Code: A particularly inelegant and obviously suboptimal section of code that still meets the requirements. Ghetto caching is similar and refers to storing ... [+ more]

Ghosting: A faint printed image that appears on a printed sheet where it was not intended. More often than not, this problem is a function of graphical design. It ... [+ more]

GIF (Graphics Interchange Format): Graphic image file format. A file format suitable for images that contain line art, large areas of a single color, and text. Web animations are done with ... [+ more]

Gloss:  is an automated action that provides hints and summary information on where the link refers to and where it will take the user once it’s clicked. ... [+ more]

Glyph: The word glyph is used differently in different contexts. In the context of modern computer operating systems, it is often defined as a shape in a font ... [+ more]

Google Dance: Whenever Google updates its index the term Google dance is used. Google used to update once a month and during this process backward links for pages were ... [+ more]

Googlebot: is used by Google to search and gather documents on the internet to make an index for the Google search engine.

Government 2.0: Government 2.0 is the term for attempts to apply the social networking and integration advantages of Web 2.0 to the practice of government.

GPL: GPL is short for GNU General Public License, often used with the release of open source software. An example of a copyleft license, it requires ... [+ more]

GPS: GPS is shorthand for Global Positioning System, a global navigation satellite system. GPS-enabled devices — most commonly mobile handhelds or a car’s ... [+ more]

Graceful Degradation (Fault-tolerance):  is the property of a web-site to present its content and its basic features even if some of its components (partly or at all) can’t be displayed ... [+ more]

Gradient: A gradient is a fade from one color to another. There are many shapes a gradient can take, but generally it is either linear (straight) or radial (round, ... [+ more]

Granularity:  is the degree to which a large, usually complex data set or information has been broken down into smaller units.

Graphic User Interface (GUI):  a type of user interface item that allows people to interact with programs in more ways than typing such as computers; hand-held ... [+ more]

Graphics: In web terms graphics describe pictures (opposite to text).  Web based graphic file formats include: PNG (Portable Network Graphic) GIF (Graphics ... [+ more]

Grid Computing: An architecture for server networking, whereby processing cycles of all computers in a grid network can be allocated to a particular application. This ... [+ more]

Grotesk: The common German name for sans serif faces, as opposed to "Antiqua" which means serif.

H

Halbfett: The common German name for the bold weight in a type family; the black weight is called "fett".

Hallway Page: When you want the search engines to find you a group of pages then a page is created which serves the purpose of indexing this group of pages. Once the ... [+ more]

Hard Bounce: Message sent to an invalid, closed or nonexistent email account.

Header Tags: are the headlines of a page or the sub headings which are ranked in importance according to the indexing process by search engines.

Headline: The short lines of emphasized text that introduce detail information in the body text that follows. Also the category of faces that are designed to work ... [+ more]

Hits: A measurement used in Web analytics, a "hit" is often defined as any request for a file from a Web server. In one web page, there could be several files ... [+ more]

Home Address: The address the voter lists with local officials as his/her home address for voting purposes.

Host Name: a label that is assigned to a device connected to a computer network and that is used to identify the device in various forms of electronic communication ... [+ more]

Hotlinking: Also known as inline linking and bandwidth theft, hotlinking refers to the practice of using objects (most of the times images) from one site inside the ... [+ more]

Hotspots: are clickable site areas which change their form or/and outer appearance once they are clicked. This is typical for :focus-effects when a link or any other ... [+ more]

Hover State: When your mouse cursor rolls over a link, and that link changes color, that is the links "hover state". A mockup web design might contain both a buttons ... [+ more]

HTML: HyperText Markup Language. HTML is a language by which web servers and client browsers communicate. All server-side functions (such as database processing), ... [+ more]

HTTP: Stands for HyperText Transfer Protocol, the protocol by which HTML files move across the Internet. HTTP requires a client browser and an HTTP server (typically ... [+ more]

HTTPS: stands for HyperText Transfer Protocol over SSL (Secure Socket Layer). It is a TCP/IP protocol used by Web servers to transfer and display Web content ... [+ more]

Hue: The color reflected from or transmitted through an object. In common use, hue is the property that allows a color to be distinguished as red, blue, yellow, ... [+ more]

I

IDS: Short for Intrusion Detection System, it recognizes all types of hostile network traffic and computer usage that can't be detected by a conventional firewall. [+ more]

iePS: Integrated ePhilanthropy Strategy

Import: An import, in it's simplest form, is the process of taking data from one source, and adding to a new system. Sounds, easy, right? Not so fast. To do an ... [+ more]

Indexed Color: A color that is rendered by using a pixel value as an index to a panel of 256 or fewer colors for interpretation.

Indicia: Postal information placed on a printed product.

Individual(s): In the FortyFourFish system and specific to onView™, an individual is just that, a person.  A person can be unaffiliated or have multiple relationships ... [+ more]

Industrial Design: is the field of developing physical solutions to meet a particular need. These physical solutions might include products, vehicles, machinery, and even ... [+ more]

Information Architecture: the set of ideas about how all information in a given context should be treated philosophically and, in a general way, how it should be organized; this ... [+ more]

Information Architecture: Information Architecture is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation ... [+ more]

Information Design:  the detailed planning of specific information that is to be provided to a particular audience to meet specific objectives. In one hierarchical model, ... [+ more]

Interaction: is a response experience in which both actor and reactor are engaged in a mutually affecting experience. This means that the system is comprised of two ... [+ more]

Interactor: A term for an interactive participant in an interactive experience. Other terms could include: user, participant, actor, audience.

International Color Consortium (ICC): A group of companies chartered to develop, use, and promote cross-platform standards so that applications and devices can exchange color data without ambiguity. ... [+ more]

Internet Newsroom: An Internet newsroom (sometimes called Internet pressroom or online media center) is an area of a corporate website that communicates corporate messages ... [+ more]

Interpolation: See Reinterpolation

Inverted Pyramid:  is a writing style where the summary of the article is presented in the beginning of the article. This approach makes use of the “waterfall ... [+ more]

IP: Short for Internet Protocol, which designates the format of "data packets" that are used to exchange information over the Internet.

J

Jitter: This is the difference in timing between 2 occurrences of a given type of event.  When referring to networks, this is most often the difference in ... [+ more]

JPEG (baseline JPEG): Example: "He sent her all the files in a single archive as an e-mail attachment."  An archive contains multiple files and/or folders within a single ... [+ more]

JPEG (differential): A type of coding method used with certain JPEG files.

JPEG/JPG: Created and managed by Joint Photographic Experts Group, a JPEG/JPG is a compressed image file format (on a scale from 1-10) that can be used for both ... [+ more]

JS (Java Script): a client-side language with the unique ability to A) watch for events (e.g. mouse clicks, key presses, etc) and B) make things happen on a webpage without ... [+ more]

Justified: A block of text that has been spaced so that the text aligns on both the left and right margins. Justified text has a more formal appearance, but may be ... [+ more]

K

Kerning: refers to the horizontal space between individual pairs of letters (a kerning pair), and is used to correct spacing problems in specific letter combinations. ... [+ more]

Key Stakeholder: Your key stakeholder are your members, donors, attendees, volunteers, website visitors.  In contrast they are not your Executive Director, boss, co-workers, ... [+ more]

Keyboard Access: The most important accessibility feature to be provided for Web pages. It allows users to access each "active" element in the portal with the keyboard. ... [+ more]

Keyword Density: is the measure of the ratio of the number of occurrences of a given keyword appears and the total number of words. It is how many times a given word appears ... [+ more]

Keyword Prominence:  On a given webpage, the placement or the location of the keyword is known as keyword prominence. The word gets higher prominence, if it lies higher ... [+ more]

Keyword Stuffing: It is a common practice to add superfluous keywords in a webpage. The keywords are stuffed more for the benefit of search engine and not for the human ... [+ more]

Knowledge Base: By far our most popular and veratile module. The knowledge base is the home of all your public documents and information. The knowledge base can be broken ... [+ more]

Kursiv: The common German name for italic.

L

LAMP: An acronym for a set of free software programs commonly used together to run dynamic Web sites: Linux, the operating system; Apache, the web server; MySQL, ... [+ more]

Latency: This is the delay in transmission time for packets traveling on a network.  Lower is better.

Leading: The vertical space between lines of text (baseline to baseline). Also known as linespacing.

Legibility:  indicates how clear the text is visually.

Letterspacing: the average distance between letters in a block of text to fit more or less text into the given space or to improve legibility. Kerning allows adjustments ... [+ more]

License Fee:  means the fee for licensing, hosting and support of the programs, modules, products and/or databases

Licensed Products:  means the Antharia programs, modules, products and/or databases, all product releases, reference materials, and media.

Lifecasting: Lifecasting is an around-the-clock broadcast of events in a person’s life through digital media. Typically, lifecasting is transmitted over the Internet ... [+ more]

Lifestreaming: Lifestreaming is the practice of collecting an online user’s disjointed online presence in one central location or site. Lifestreaming services bring ... [+ more]

Ligature: Special characters that are actually two letters combined into one. In cases where two adjacent characters would normally bump into each other, a ligature ... [+ more]

Link Building: To increase the popularity and visibility of your own site, one can request links from webmasters of some other sites Link building often includes directory ... [+ more]

Linkbait:  Any form of web content (e.g., articles, web tools, quizzes, videos, images) that is created with the main purpose of attracting links to the website ... [+ more]

Live: Fondly called "stage GO LIVE" or just called live is when your website DNS is changed and your website is transferred over to make its final transition ... [+ more]

Load Balancing: Distributing data across a network of servers in order to ensure that a single web server does not get overloaded with work, thereby affecting performance. [+ more]

Logging: Logging in is the process to gaining access to a website that restricts access to content, and requires registration. This usually involves typing in a ... [+ more]

Login: The word login can be written so many ways, we have just presented it here as one word, no hypten.  Other variations include: log in (verb), log-in ... [+ more]

Logout: The word log out can be written so many ways, we have just presented it here as one word, no hypten.  Other variations include: log out (verb) and ... [+ more]

Long Tail: is a term used to refer to the marketing strategy on the sale of a range of unique products and services. The term was given because of its graph like ... [+ more]

Lossless Compression: An image-compression technique that prevents image degradation caused by data loss. Lossless techniques usually use lower compression ratios than lossy ... [+ more]

Lossy Compression: An image-compression technique using compression ratios that result in the loss of some image data.

Lowercase: The small letters in a typeface. The name refers to the days of metal type, as the small letters were kept in the lower part of the type case.   [+ more]

Lurkers: are people who read but don't contribute or add comments to forums. The one per cent rule-of-thumb suggests about one per cent of people contribute new ... [+ more]

M

Managed Backup: Refers to the backup of data by a third party whom manages the details of the backup process and system. 

Mark-Up: Markup is just another way of saying HTML code, but is slightly more generic and may also be used to reference XML or other "describing" languages. If ... [+ more]

Mashup: Most often a web application that combines data from more than one source into a single tool. Not necessarily restricted to online applications ("Hey – ... [+ more]

Meaning: Meaning is a distinct level of cognitive significance that represents how people understand the world around them––literally, the reality they ... [+ more]

Meme: Keeping things simple, here’s a partial definition from "The Daily Meme": In the context of web logs / ‘blogs / blogging and other kinds of ... [+ more]

Merchant Account: A bank account that allows a business or organization to accept credit cards (or other payment cards). This is an integral part of your eCommerce solution ... [+ more]

Meta Tag: Meta Tag - A specific kind of HTML tag that contains information not normally displayed to the user. Meta tags contan information about the page itself, ... [+ more]

Metadata: Metadata refers to information — including titles, descriptions, tags and captions — that describes a media item such as a video, photo or ... [+ more]

MicroBlogging: A form of blogging allowing users to compose brief text updates and publish them. These messages can be submitted and received by a variety of means and ... [+ more]

Middle text: Refers to a third editable region. While named "middle" so you would think it is the second editable area it is the third. We have top and bot text and ... [+ more]

Midtone: An area that falls between the brightest highlight and the darkest shadow.

Minesweeping:  stands for user interactions which aim to identify the links on a web-site. In most cases minesweeping is a clear alarm signal for usability problems. ... [+ more]

Moblogs: A blog published directly to the web from a phone or other mobile device.

Mod_Rewrite:  is a plugin on Apache server that helps in rewriting the requested URL. It also supports several rules and is friendly for both search engine and ... [+ more]

Monitor Resolution: The resolution of a monitor, described in pixel dimensions. The size of an image displayed on‑screen depends on the pixel dimensions of the image, ... [+ more]

Monospaced: A font in which every character has the same width, and no kerning pairs. This allows for neatly setting columns of text and tables, for example in programming ... [+ more]

Movable Type: is a publishing platform a served web publishing platform (it sits on your server) created by SixApart, the same folks who operate Typepad (a hosted web ... [+ more]

MySpace: An online social network similar to Facebook. MySpace caters to artists and bands, who enjoy the flexibility of creating an individual “look” ... [+ more]

Mystery-Meat Navigation (MMN): In Web mystery-meat navigation describes designs in which it is extremely difficult for users to recognize the destinations of navigational hyperlinks ... [+ more]

N

Name Server: A server responsible for translating domain names and IP addresses.

Nesting: is a lot like wrapping but implies being several layers deep. For example, this is a series of "nested" divs:

Net Neutrality: Net neutrality is the principle requiring Internet providers to act as common carriers and not discriminate among content or users — for example, ... [+ more]

News Reader: A news reader (sometimes called a feed reader, RSS reader or news aggregator) gathers the news from multiple blogs or news sites via RSS feeds ... [+ more]

NGO: NGO stands for nongovernmental organization, an entity apart from the business and government sectors.

NOC: Short for Network Operations Center, a hosting company's "home base," so to speak. The NOC is usually where most administration, technical support ... [+ more]

Noise: An artifact caused by interference or camera error. Noise is often seen as stray pixels of unexpected color or a generally “grainy” appearance. ... [+ more]

Nomenclature: A set or system of names or terms. You will most typically hear us refer to nomenclature as it pertains to site architecture. Defining exactly what you're ... [+ more]

Nonprofit: Not here for definition but rather, style guide refernce.  Not NO hyphen.

NPTech: nptech is shorthand for nonprofit technology. nptech encompasses a wide range of technologies that support the goals of nonprofit, NGO, grassroots and ... [+ more]

NTAP: Nonprofit Technology Assistance Provider.  For some, this excludes for-profit consultants, and inclues only organizations like NPower and CompuMentor.  ... [+ more]

NTSC Format: NTSC stands for National Television Standards Committee, the organization that defines North American broadcast standards. The term "NTSC video" refers ... [+ more]

O

Object-Oriented: a programming model organized around objects rather than actions and data rather than logic, based on the idea that what we really care about are the objects ... [+ more]

Oblique:  A font that is slanted. Oblique fonts are different from italic fonts, in that they are mechanically sheared, then slightly adjusted. Italic fonts, ... [+ more]

Octopus: A Nudge internal term for describing Facebook applications. They are  like an octopus:  tentacles that reach as many Facebook communication channels ... [+ more]

Off-Line: Used when not in reference to the Internet.  Notice use of hypen.

Offline: Used when referring to the Internet.  Notice no hyphen.

Offset Printing: The most common commercial printing technology in use today. Offset printing applies layers of ink on the page. For each layer, a reverse image of the ... [+ more]

On-Demand Printing: Commercial-quality printing produced as needed with turnarounds of a few hours or less. Often associated with very short runs of a hundred or fewer pieces. ... [+ more]

On-Demand Software: Software applications provided through networks (such as the Internet) or as network-based services. On-demand software delivery, for local installation ... [+ more]

onContent™: 44Fish CMS. OnContent™ is the foundation of our content management system, and can be built up on an a la carte basis with a selection of modules. [+ more]

onDelivery™: 44Fish Email Campaign Manager. Enables you to create, track and send communications in a variety of formats.

onDeposit™: 44fish eCommerce + Fundraising Solution. From online donations and pledges to selling your products and publications, onDeposit™ offers nonprofits ... [+ more]

One-to-One Marketing: Marketing process through which a business identifies its individual customers, differentiates among those individuals, interacts with customers and records ... [+ more]

onEvent™: 44fish Event Management System. Enables you to not only take event registrations online, but provides the tools for Event Management - including creating ... [+ more]

onView™: 44fish CRM. A dynamic record of all constituent data, transactions, and communication history that grows with each interaction with your website.

OOS: See "Out of Scope"

Opaque: The opposite of transparent. When text, shapes, or layers are opaque you cannot see through them.

Open Database Connectivity (ODBC): An industry standard method of connecting to a database to request and receive data records.

Open ID: OpenID is a single sign-on system that allows Internet users to log on to many different sites using a single digital identity, eliminating the need ... [+ more]

Open Media: In its most common usage, open media refers to video, audio, text and other media that can be freely shared, often by usingCreative Commons or GPL licenses. ... [+ more]

Open Platform: Open platform refers to a software system that permits any device or application to connect to and operate on its network. 

Open Source:  describes a program whose source code is made available for use or modification as users or other developers see fit.

Open Type: The most recent font format emerged at the beginning of the new millennium. OpenType was initially developed by Microsoft, which were later joined by Adobe. ... [+ more]

Open Video: Open video refers to the movement to promote free expression and innovation in online video. With the release of HTML5, publishers will be able to ... [+ more]

OpenID: a technology for sharing identity across different web sites.

Opt-In: Opt-In - A specific, pro-active, request by an individual email recipient to have their own email address placed on a specific mailing list. Many list ... [+ more]

Opt-Out: Opt-Out - A specific request to remove an email address from a specific list, or from all lists operated by a single owner. Also, the process of adding ... [+ more]

Optical Size: Some type designs come in different versions optimized for use in specific point sizes. Subtle variations in weight, contrast, and proportion make them ... [+ more]

Organization(s): In the FortyFourFish system and specific to onView™, organizations are esentially any record that are not an individual/person.  They can be ... [+ more]

OS: OS was initially created just for use with onEvent™ but now is used throughout the FourtyFourFish sytem and is an overall logistics manager. OS is ... [+ more]

Out of Scope: When a request of requirement for a project exceeds or reaches beyond what is covered in the scope of the contract.

P

Packet Switching: The method by which most data is exchanged throughout the Internet. Most data is broken down into smaller "packets" prior to transfer, and then reassembled ... [+ more]

Page Popularity: Page Popularity in website analytics allows you to determine which pages are most viewed on your website.

Page Rank:  It is a method to rank the WebPages on the Google search result. It is scaled between 0 and 10. It is a major form of link popularity.

Page Views: The total number of times that each page has been viewed, or visited, by everyone that has visited your site.

PageRank: Also called Google PageRank, it is a metric system used by Google to evaluate the trust level of different websites. It has a scale that goes from 0 to ... [+ more]

Paid Search Marketing: Paid search marketing is the placement of paid ads for a business or service on a search engine results page. An advertiser pays the search engine if the ... [+ more]

Pantone (PMS): A set of standard colours for printing, each of which is specified by a single number. You can buy a Pantone swatch book containing samples of each colour. ... [+ more]

Patch:  a quick-repair job for the problems in a piece of programming, often available for download through the software maker's Web site.

Payment Gateway: Another integral part of your eCommerce solution. A Payment Gateway encrypts credit card information and passes it securely between customer and merchant. ... [+ more]

PCI Compliance: In security terms, it means that your business adheres to the PCI DSS requirements for security management, policies, procedures, network architecture, ... [+ more]

Peer to Peer: refers to direct interaction between two people in a network. In that network, each peer will be connected to other peers, opening the opportunity for ... [+ more]

Permalink: A permalink is the direct link to a blog entry. A blog contains multiple posts, and if you cite an entry you’ll want to link directly to that post. [+ more]

PGP: PGP (Pretty Good Privacy) - Software used to encrypt and protect email as it moves from one computer to another and can be used to verify a sender's identity. [+ more]

PHP:  stands for Hypertext Preprocessor. It is a scripting language which has HTML embedded in it and is used on the server side to create dynamic websites.  ... [+ more]

Physical Consistency:  This concept describes the consistent outer appearance of a web-site – e.g. the position of logos, navigation, the use of graphic elements ... [+ more]

Pica: A typographic unit of measure corresponding to 1/72nd of its respective foot, and therefore to 1/6th of an inch. The pica contains 12 points. The standard ... [+ more]

PICT: A file format for storing digital images in Mac OS.

PID: A way to identify specific content pages such as http://antharia.com/content/index.php?pid=48. PID numbers are the only thing that tell the detail ... [+ more]

Pixel: The basic, rectangular unit of data that a digital image consists of. The edges of pixels can produce a saw-tooth pattern unless anti-aliasing is used. [+ more]

Pixel Dimensions: The number of pixels along the width and height of an image. This is a measure of the amount of image data in the photo, not its physical size when printed ... [+ more]

Pixel Perfect: A finished web design that matches perfectly the mockup from which it was created.

Pixels Per Inch (PPI): A measure of image resolution stored in a camera or computer file. High ppi settings produce photographs with fine detail and large file size.

Platform as a Service: A SaaS variation, delivering integrated development environments as a turn key service.

PNG: Portable Network Graphic.  An open extensible image format with lossless compression that supports transparancy.  The PNG file was It was developed ... [+ more]

PNG 24: Portable Network Graphics. An image format that supports 24‑bit color. Like the JPEG format, PNG‑24 preserves photographic detail. Unlike JPEG, ... [+ more]

PNG 8: Portable Network Graphics. A bitmap image format that uses 8‑bit color. Like the GIF format, PNG‑8 efficiently compresses areas of solid color ... [+ more]

Podcast: A digital file, or collection of files, that is distributed across the internet by using syndication feeds. This is different than downloading or streaming ... [+ more]

Podsafe: Podsafe is a term created in the podcasting community to refer to any work that allows the legal use of the work in podcasting, regardless of restrictions ... [+ more]

Point: The default unit of measurement for type, for instance Times Roman Regular, 12 points.

Point Size: The point size of a typeface refers to the size of the body, the imaginary area that encompasses each character in a font. This is why a typeface with ... [+ more]

Posterize: To reduce the number of continuous tones in an image. Posterization results in a flat, cartoon-like image. The effect can be deliberately applied but sometimes ... [+ more]

PostScript: A technology developed and trade marked by Adobe Systems, Inc. On older systems, PostScript fonts require Adobe Type Manager. On the Mac, PostScript fonts ... [+ more]

Prepress: The steps required to turn a design into final form, ready for final printing on a printing press. May include preflight, color correction, color trapping, ... [+ more]

Preview Pane: Preview Pane - The window in an email client that allows the user to scan message content without actually clicking on the message. See Open Rate.

Price Block: In OnEvent™, Price Blocks are an easy way to specify different price ranges for a particular event. For instance, you may have a Price Block ... [+ more]

Primary Colors: The three colors from which all other colors can be created. In paint pigments, the primary colors are yellow, red and blue. In four-color process printing, ... [+ more]

Process Document: There are two kinds of process documents: one is a visual explanation of our process that is given during the Kick-Off Meeting. The second kind of process ... [+ more]

Product Design: A sub-field of Industrial Design, Product Design is a field that uses various processes to develop physical solutions to specific needs. Products might ... [+ more]

Product Development: Creating new or upgrading current products and modules "system wide".

Product Maintenance: Any standard procedures--including but not limited to system diagnostic checks and hardware and software upgrades--performed to ensure that the System ... [+ more]

Product Upgrade:  means any scheduled enhancement to the System

Progressive Enhancement(PE):  is a design strategy in which sites are created in a layered fashion — from the basic functionality for all browsers to the additional, enhanced ... [+ more]

PSD: The native file format of Adobe Photoshop and Adobe Photoshop Elements.

Public Domain: A work enters the public domain when it is donated by its creator or when its copyright expires. A work in the public domain can be freely used in any ... [+ more]

Public Media: Public media refers to any form of media that increase civic engagement and enhance the public good. The term often brings to mind public broadcasting ... [+ more]

Q

Quadratone: A printing process that uses varying concentrations of black ink instead of different colors such as CMYK (four-color process). The result is heightened ... [+ more]

Quadratone: A printing process that uses varying concentrations of black ink instead of different colors such as CMYK (four-color process). The result is heightened ... [+ more]

R

RAID: Short for Redundant Array of Independent Disks, a method of data protection/backup. Data is stored over a number of servers so that information will ... [+ more]

RAID: Redundant Array of Independent Disks, a category of disk drives that use two or more drives at the same time to improve performance and ensure a graceful ... [+ more]

Raster: A raster based image is defined by pixels. Meaning you "get what you make". If you create a 72 dpi 2 x 2 inch image, this file will only be comprised ... [+ more]

Rasterize: The process by which vector information is converted into pixel information, which can then be displayed by a monitor or printed by a non-PostScript printer.  [+ more]

Readability: describes the degree to which the meaning of text is understandable, based on the complexity of sentences and the difficulty of vocabulary. Indexes for ... [+ more]

Referral Links: In analytics, Referral Links are links that direct visitors to your site from another website or source. See referrer.

Referral Traffic: In analytics, referral traffic is traffic driven to your site from another website or source. When tracking a single visitor's click path, you may see ... [+ more]

Referrer / Referrer Address: When you click on a link or see an image in a page, each of these events causes your web browser to send a request to the web server that lives at the ... [+ more]

Reinterpolate: The basic idea behind reinterpolation is to increase or decrease the size of an image without creating a pixelated look for the finished product.  ... [+ more]

Relational Database: A database built using the relational model, based on tables linked by a common key. Relational databases do not have any predefined access paths, and ... [+ more]

Release:   A release is a deployable software package that is culmination of several iterations of development. Releases can be made before the end of an iteration. [+ more]

Rendering: is the process the browser goes through when interpreting HTML and CSS and turning that into the visual end result you see on your screen.

Resample: To change the resolution of an image by changing its pixel dimensions. Downsampling is decreasing the number of pixels, and resampling up (or upsampling) ... [+ more]

Resolution: The sharpness of text and graphics provided by any printer or output device, measured in dots per inch.

Resolution Independant: Lets an image be resized without changing its resolution. In a typical bitmap image, pixel resolution is fixed, so if you enlarge the image, quality is ... [+ more]

Response Rate (Direct Mail): in a direct mail campaign, the percentage of recipients who responded. Response rate is a vital measurement of the success of any such campaign. The rule ... [+ more]

RGB (Red Green Blue): The color model that is used by electronic media to display graphics. Commonly used to describe the "mode" an image is saved in. Images used for electronic ... [+ more]

RLE (Run Length Encoding): A lossless technique for compressing the transparent portions of each layer in images.

RSS: Really Simple Syndication. Enables a website visitor to subscribe to a feed document which, depending on their preferences, contains a summary or full ... [+ more]

RT or ReTweet: ReTweet is a quoted tweet, a repost. You ReTweet when you quote someone else’s tweet in your tweet.  That’s how most tweeple (oops.. people) ... [+ more]

S

SAN: Short for Storage Area Network, a network designed to attach computer storage devices such as disk array controllers and tape libraries to servers. ... [+ more]

Sandbox: A sandbox is a testing environment where untested changes to code, new features, bugs, and other items can be explored without the worry of affecting ... [+ more]

Satisficing:  Web users don’t prefer optimal ways to find the information they’re looking for. They aren’t interested in the most reasonable ... [+ more]

Scalability: The ability to adapt to rapid changes in demand, by dynamically adding or removing cloud resources based upon performance metrics and load thresholds. ... [+ more]

Screen Magnifier: A software program that magnifies a portion of the screen, so that it can be more easily viewed. Screen magnifiers are used primarily by individuals with ... [+ more]

Screen Reader: A computer program that reads the screen to a user. It can be used to surf the Web, write a spreadsheet or document, or just to read pages. It is closely ... [+ more]

Screen Resolution:  The dimensions of the pixel grid used by a monitor.

ScreenCast: A screencast is a video that captures what takes place on a computer screen, usually accompanied by audio narration. A screencast is often created to explain ... [+ more]

Section 504: Section of the US Rehabilitation Act of 1973 that protects people in federally-funded programs from discrimination on the basis of a disability.

Section 508: The term commonly used to refer to the United States federal government's recent enactment of regulations regarding equal access to information technology ... [+ more]

Seed Emails: Seed Emails - email addresses placed on a list (sometimes secretly) to determine what messages are sent to the list and/or to track delivery rate and/or ... [+ more]

Segmentation: In marketing, a group of people or organizations that have certain characteristics in common. In OnView™, the segmentation tab lists common segmentation ... [+ more]

Selective Unsubscribe: Selective Unsubscribe - An unsubscribe mechanism that allows a consumer to selectively determine which email newsletters they wish to continue receiving ... [+ more]

Semantics: The word itself generally refers to the meaning of words or word choice. On the web, semantics means choosing the correct HTML tags to describe to content. ... [+ more]

Sender ID: Sender ID - The informal name for a new anti-spam program combining two existing protocols: Sender Policy Framework and CallerID. SenderID authenticates ... [+ more]

Sender Policy Framework: Sender Policy Framework (SPF) - A protocol used to eliminate email forgeries. A line of code called an SPF record is placed in a sender's Domain Name Server ... [+ more]

Sensorial Design: is a term used to include the presentation of an experience in all senses. For example, Visual Design only covers visual expression and presentation to ... [+ more]

SEO (Search Engine Optimization): Doing things to a website specifically to rank higher in searches done on search engines like Google. On the web, traffic = money, and search engines ... [+ more]

Serif: Sans Serif.  Any typeface that lacks serifs. In most sans serif fonts, there is little differentiation between the width of strokes within the letter. ... [+ more]

SERP: Acronym for search engine results page. When you search on Google for some keyword or term, you will be presented with 10 results that fit your search ... [+ more]

SERP (Search Engine Results Page): You search for something in Google, you get a page of results, that a SERP.

Server Side: refers to a language that is interpreted by the server. For example, PHP is interpreted by your server, processed, and then delivered to you. As an easy ... [+ more]

Service Commerce Platforms: A hybrid of SaaS and managed service solutions, creating a cloud computing service offer as a full-service hub. These service platforms are typically ... [+ more]

Service Design: Service Design is the field concerned with the development of services to meet specific needs. These services may make use of different communication media ... [+ more]

Service Ecology: A Service Ecology is a system of interactions and actors that, together, create a sustainable and successful service. Service Ecologies often include several ... [+ more]

Service Level Agreement (SLA): A formal written agreement made between two parties: the service provider and the service recipient. The SLA itself defines the basis of understanding ... [+ more]

Shared Server: Shared Server - An email server used by more than one company or sender. Shared servers are less expensive to use because the broadcast vendor can spread ... [+ more]

Sharpened: Stands for "Access Control List." An ACL is a list of user permissions for a file, folder, or other object. It...

Short Code: A short code is a mobile shortcut — a telephone number consisting of four to six digits that makes it easier for subscribers to vote, subscribe to ... [+ more]

Site Architecture: The framework of your website. Site architecture outlines where your content will go. In the Discovery Phase, we discuss with you the structure of your ... [+ more]

Slicing a PSD: Phrase used to describe the process of converting a Photoshop document (PSD) into an HTML/CSS website. There is a "slice tool" in Photoshop, which can ... [+ more]

Small Caps(SC): are capital letters that are approximatively as high as the x-height of the lowercase letters. When properly designed small caps are absent in the selected ... [+ more]

Small Type:  Usually 5.5 point used for sports statistics, stock tables, classified ads, etc.

Smart Phone: A smart phone (or “smartphone”) is a handheld device capable of advanced tasks beyond those of a standard mobile phone. Capabilities might ... [+ more]

SMS: SMS stands for Short Message Service, a system that allows the exchange of short text-based messages between mobile devices.

SOAP (Simple Object Access Protocol): A standard protocol for letting applications communicate with each other using XML.

Social Action:  an interaction on a social network that triggers a story to be posted to a user’s profile. E.g. Toby just added an Ipod to his wish list.

Social Bookmarking: Social bookmarking is a method by which users locate, store, organize, share and manage bookmarks of Web pages without being tied to a particular machine. ... [+ more]

Social Capital: Social capital is a concept used in business, nonprofits and other arenas that refers to the good will and positive reputation that flows to a person through ... [+ more]

Social Engagement Funnel:  the five increasing levels of  social engagement from viewing through selecting, commenting, sharing, creating and marketing.

Social Enterprise: A social enterprise is a social mission driven organization that trades in goods or services for a social purpose.

Social Entrepreneurship: Social entrepreneurship is the practice of simultaneously pursuing both a financial and a social return on investment (the “double bottom ... [+ more]

Social Media: Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, podcast, ... [+ more]

Social Media Optimization (SMO): Social Media Optimization (SMO) is a set of practices for generating publicity through social media, online communities and social networks. The focus ... [+ more]

Social Networking: Social networking is the act of socializing in an online community. A typical social network such as Facebook, LinkedIn, MySpace or Bebo allows you to ... [+ more]

Social News: Sometimes called social sites, social news sites encourage users to submit and vote on news stories or other links, thus determining which links are showcased. ... [+ more]

Soft Bounce: Soft Bounce - Email sent to an active (live) email address but which is turned away before being delivered. Often, the problem is temporary -- the server ... [+ more]

Software-as-a-Service (SaaS): Provisioning of software and applications over the public internet, or private networks, on a shared basis. SaaS applications typically provide equivalent ... [+ more]

Spider:  are programs designed by search engine to explore periodically and automatically the website to download information to be stored in its index. It ... [+ more]

Splogs: Splogs is short for spam blogs — blogs not providing their own or real content. Unscrupulous publishers use automated tools to create fake blogs ... [+ more]

Sprite: An image that actually contains multiple images. The images are typically displayed cropped down to only show a small area. As counter-intuitive as it ... [+ more]

SQL: Short for Standard Query Language. A standard protocol used to request information from databases. Servers that can handle SQL are known as SQL servers. [+ more]

SSL: Software to secure and protect web site communication using encrypted transmission of data. Short for Secure Sockets Layer (SSL) is a protocol developed ... [+ more]

Standards: This again refers to the W3C, the organization that puts forth the "rules" describing how browsers should behave in interpreting code. Can you imagine ... [+ more]

Start-up: Added for style guide purposes only.  Start-up (adj.)

Startup: Added for style guide purposes only.  Startup (n.)

Stop Word: Stop words are a list of common words which the search engines have been programmed to ignore to save space and expedite effective searching. Different ... [+ more]

Streaming: In a nutshell, streaming is a method of sending audio and video files over the Internet in such a way that the user can view the file while it is being ... [+ more]

Streaming Media: Unlike downloadable podcasts or video, streaming media refers to video or audio that can be watched or listened to online but not stored permanently. Streamed ... [+ more]

StumbleUpon: A very popular social bookmarking sites focused on enabling its users to discover new and interesting websites. It works around a browser toolbar that ... [+ more]

Subject line: Subject line - Copy that identifies what an email message is about, often designed to entice the recipient into opening the message. The subject line appears ... [+ more]

Supression file: Supression file - A list of email addresses you have removed from your regular mailing lists, either because they have opted out of your lists or because ... [+ more]

Sustainability: In the nonprofit sector, sustainability is the ability is to fund the future of a nonprofit through a combination of earned income, charitable contributions ... [+ more]

SVN (Subversion): A system for maintaining different versions of code. Changes are "checked in" and can be "rolled back" to previous versions (in the case of problems). [+ more]

System: The "System" is defined as FortyFourFish ("44fish") and it's applications and modules, including but not limited to: onEvent™, onContent™, ... [+ more]

T

Tag: Text that go around content in HTML code to identify the type of content they surround. For example, in this code <li>Go dancing.</li>, the ... [+ more]

Tag Cloud: A tag cloud is a visual representation of the popularity of the tags or descriptions that people are using on a blog or website. Popular tags ... [+ more]

Tags: are keywords attached to a blog post, bookmark, photo or other item of content so you and others can find them easily through searches and aggregation. ... [+ more]

Targa (TGA): A file format that is compatible with systems using the Truevision video board.

Taxonomy: An organised way of classifying content, as in a library. Providing contributors to a site with a set of categories under which they can add content is ... [+ more]

Technology Steward: A technology steward is someone who can facilitate community and network development. Nancy White offers the definition: “Technology stewards are ... [+ more]

Technorati: A search engine for blogs, which tracks blogs, links and posts from around the world. It was very popular until a couple of years ago, although lately ... [+ more]

Templates: During the Design Phase Antharia creates a home page and inner template. For every webpage there are certain areas that are not editable by the WYSIWYG. ... [+ more]

Text Equivalents: Term used to describe the technique of providing a text alternative that will be the same in both content and function as a non-text object on a Web page, ... [+ more]

Text Link Ads: A form of online advertising where the advertiser purchases a link on another website, with a text of his choice, and usually without the nofollow tag. ... [+ more]

The Cloud: A pool of highly available servers and computing services, made available for general use by web and other network-based applications.

The Self-Reference Effect:  is particularly important for web writing and can dramatically improve the communication between authors and readers. Things that are connected to ... [+ more]

Threads: are strands of conversation. On an email list or web forum they will be defined by messages that use the use the same subject. On blogs they are less clearly ... [+ more]

Thumbnail: Thumbnail.  A small, low-resolution representation of an image. The program displays thumbnails of the photos you are working on to help you find ... [+ more]

Tiered Access: Allows for the ability for a given user's access to the system to be limited based on permission levels.

TIFF: Tagged Image File Format. A digital image format widely used for images that are to be printed or published. TIFF images can be compressed losslessly.

Time Slot: In OnEvent™, Time Slot is an area that can be customized to specify groups of time. For instance, you might specify Time Slots of "Morning" "Afternoon" ... [+ more]

TLD (Top Level Domain): .com, .net, .org ... there are a lot of them.

Top Text: Refers to your primary editable region. In 44fish the top text is governed by the first (and sometimes only) WYSIWYG. On pages that pull dynamic content, ... [+ more]

TPID:  A way to identify specific topics within the knowledge base. An example of a direct topic pull would be: http://www.antharia.com/resources/index.php?&tpid=3 ... [+ more]

Track Back: some blogs provide a facility for other bloggers to leave a calling card automatically, instead of commenting. Blogger A may write on blog A about an item ... [+ more]

Transaction ID: In eCommerce, this is the ID number of a particular transaction. Whenever something is purchased - a mug, a pdf, a membership, a donation - it has a unique ... [+ more]

Transactional or Relationship Message: is any email message the primary purpose of which is (i) to facilitate, complete or confirm a transaction that the recipient has previously agreed to enter ... [+ more]

Triple Bottom Line: The triple bottom line (sometimes abbreviated as “TBL” or “3BL”) is rapidly gaining recognition as a framework for measuring business ... [+ more]

Troll: In Internet slang, a troll is someone who posts controversial, inflammatory, irrelevant or off-topic messages in an online community, such as an online ... [+ more]

TrueType (TT/TTF): A font format developed by Apple Systems, Inc. and licensed to Microsoft Corp. TrueType fonts are natively supported by the Windows and Mac operating Systems. ... [+ more]

TSO: Technology Support Organization: A technology support organization is dedicated to helping nonprofits use technology, an example of a TSO would be NPower.  The term TSO is often use ... [+ more]

Tube Colors: Tubing for neon signs is produced as a clear glass, or in colors. Different tube colors serve as filters that only allow the desired color to shine through. ... [+ more]

TWAIN: A protocol by which applications and devices, such as scanners and cameras, exchange information.

Tweeps/Tweepie:  The peeps or people on Twitter of course.

Twiiterverse/Twitterville:  Twitterverse / Twitterville  Everyone at Twitter. The Twitter community.

Twitterati: Those with more followers than you can count in your lifetime.

Tword:   Any word prefixed by Tw to make it more compatible with Twitter.

Type 1: The original international type standard for scalable type, invented by Adobe Systems. Type 1 is one of the most commonly available digital type formats ... [+ more]

Type-In Traffic: When a visitor types a Website address (URL) into their browser address bar, it is considered type-in traffic, which is Website traffic that originates ... [+ more]

U

UGC: UGC stands for user-generated content, an industry term that refers to all forms of user-created materials such as blog posts, reviews, podcasts, videos, ... [+ more]

Unique Visitors: Total number of the different visitors who view a page or Website (shown by chosen date range). This is different from page views, which is a total of ... [+ more]

Upload: To transfer a file from a local computer to a remote computer. In web terms: to transfer a file from a web client to a web server.

Upper Case: The capitals in a typeface. The name refers to the days of metal type, as the capitals were kept in the upper part of the type case.  

Upstream: This term commonly refers to the bandwidth available to you between your computer/network and a remote destination point. 

URL: Uniform Resource Locator - is one of those things like this: http://css-tricks.com/video-screencasts/64-building-a-photo-gallery/ Some people also use ... [+ more]

Usability: Usability is similar to accessibility but differs in that it refers to ease of use for all visitors, not limited to disabled people. For example, a site ... [+ more]

User Experience: The overall experience, in general or specifics, a user, customer, or audience member has with a product, service, or event. In the Usability field, this ... [+ more]

User-Centered Design (UCD):  is a design philosophy in which users, their needs, interests and behavior define the foundation of web-site in terms of site structure, navigation ... [+ more]

V

Validate: To validate is to refer to the system self checking and confirming specific criteria.  An example of this is validating email. If someone types in ... [+ more]

Validation: It is possible, even probable, that code contains mistakes. But who says what constitutes a mistake in code? When it comes to HTML and CSS, the W3C does. ... [+ more]

Values: These are the significant beliefs we hold about how ourselves and others should behave in the world. They govern our judgements and understandings about ... [+ more]

Variable Data Printing (VDP): A digital print run where each printed page is somewhat different, with the variations usually determined by relating page content to customer information ... [+ more]

Vector: A form of graphic where the design is saved as points and mathematical formulas. Because of this, the files are "resolution independent" meaning they ... [+ more]

Views: See Page Views and Average Page Views

Vigilance (Sustained Attention): is the ability to sustain attention during prolonged, monotonous tasks such as proofreading a text looking for spelling errors, reminding of appointments, ... [+ more]

Viral Marketing: is marketing of your website in a swift manner and make it increase rapidly. This method was implemented originally by Hotmail as a method of popularizing ... [+ more]

Virus: Virus - A program or computer code that affects or interferes with a computer's operating system and gets spread to other computers accidentally or on ... [+ more]

Visitor Relationship Manager (VRM): Not used often in our specific industry, a VRM is a "Visitor" relationship manager.

Visual Design: The field of developing visual materials to create an experience. Visual Design spans the fields of Graphic Design, Illustration, Typography, Layout, Color ... [+ more]

VPN: Short for Virtual Private Network, a private communications network usually used within a company, or by several different companies, to communicate ... [+ more]

W

Walk-Up-And-Use Design:  is self-explanatory and intuitive, so that first-time or one-time users can use it effectively without any prior introduction or training.

Warm Colors: Colors at the red end of the spectrum, including yellow and orange, associated with heat.

Warm Traffic: sending users to your web site that have already been engaged via a social page or app – eg. “warmed up” users who are more likely to ... [+ more]

Web 2.0: Refers to a new way of thinking about information and user experience on the web. If Web 1.0 is putting static information on the internet for the world ... [+ more]

Web Accessibility Initiative (WAI): Pursues, in coordination with organizations around the world, accessibility of the Web through five primary areas of work: technology, guidelines, tools, ... [+ more]

Web Bug: Web bug (aka Web beacon) - A 1 pixel-by-1 pixel image tag added to an HTMLmessage and used to track open rates by email address. Opening the message, either ... [+ more]

Web Conferencing: Web conferencing is used to conduct live meetings or presentations over the Internet. In a web conference, each participant sits at his or her own computer ... [+ more]

Web Content Accessibility Guidelines (WCAG): Guidelines that explain how to make Web content accessible to people with disabilities. The guidelines are intended for all Web content developers (page ... [+ more]

Web Hosting: Web hosting is a service that allows users to post web pages to the Internet. A web host, or hosting service provider (HSP), is a business that provides ... [+ more]

Web Safe Color: Any of the 216 colors that are displayed consistently on the web, regardless of browser and computer platform.

Webcasting: Webcasting refers to the ability to use the Web to deliver live or delayed versions of audio or video broadcasts. The chief distinctions between webcasting ... [+ more]

Webinar: A kind of web conference where a speaker or presenter interacts with an audience with limited audience particpation. Participants log in to a meeting session ... [+ more]

Western: Language support; includes all necessary accents and characters for Albanian, Breton, Catalan, Danish, Dutch, English, Finnish, French, German, Icelandic, ... [+ more]

White Balance:  A function that compensates for the different rendering of identical colors under different sources of light: incandescent, fluorescent, sunlight, ... [+ more]

White Point: A reference point used to represent white. This reference point is used to calculate all other colors in the image.

White Space: Areas of a design (not necessarily white!) that are intentionally left blank for aesthetics.

Whitelist: Whitelist - Advance-authorized list of email addresses, held by an ISP, subscriber or other email service provider, which allows email messages to be delivered ... [+ more]

Widget: A widget, sometimes called a gadget, badge or applet, is a small block of content, typically displayed in a small box, with a specific purpose, such as ... [+ more]

WiFi: WiFii stands for wireless fidelity, a simple system allowing enabled devices to connect to the Internet within short range of any access point without ... [+ more]

Wiki: A wiki is a collaborative website that can be directly edited by anyone with access to it. Small teams often find that they can accomplish a task easier ... [+ more]

Wikipedia: Wikipedia is a Web-based, multi-language, free-content encyclopedia written collaboratively by volunteers. Sponsored by the nonprofit Wikimedia Foundation, ... [+ more]

Wireframe: A wireframe is a basic structure — skeleton — of a site that describes the ideas, concepts and site structure of a web-site. Wireframes can ... [+ more]

WMA: WMA - Audio file format for the Internet, developed by Microsoft.

WML (Wireless Markup Language): A standard for information services on wireless terminals like digital mobile phones, inherited from HTML, but based on XML, and much stricter than HTML. [+ more]

WMS: So many abbreviations and so little time.  WMS stands for Website Management System.  When speaking of FortyFourFish as a whole we often referr ... [+ more]

WMV: WMV -  Video file format for the Internet, developed by Microsoft.

WOC: Waiting on Client. When we (Antharia) turn a deliverable over to you the Partner (er um, Client) we are now WOC and we move on to other things and other ... [+ more]

Word Of Mouth: Word-of-mouth marketing, sometimes called grassroots marketing or conversational marketing, is an umbrella term for dozens of techniques that can be used ... [+ more]

WordPress: WordPress is a popular open source blog publishing application. 

Worm: Worm - A piece of malicious code delivered via an executable attachment in email or over a computer network and which spreads to other computers by automatically ... [+ more]

Wrapping: refers to putting an opening and closing tag around content in HTML code. If you hear "You'll need to wrap it in an extra div," they mean that whatever ... [+ more]

WYSIWYG: Simply WYSIWYG stands for: What You See Is What You Get. WYSIWYGs enable users with limited or no html or code knowledge to create and edit content for ... [+ more]

X

X-Height: The height of the lowercase letters, disregarding ascenders or descenders, typically exemplified by the letter x. The relationship of the x-height to the ... [+ more]

XHTML: Extensible Hypertext Markup Language. XHTML is an extended version of HTML which complies better with XML standards. See HTML and XML for more.

XML: Short for Extensible Markup Language. XML is a language allowing developers to create their own markup tags. All XML tags are defined by the programmer, ... [+ more]

Y

YouTube: YouTube is the world’s most popular video hosting site, making up 10 percent of all bits that travel across the entire Internet. 

Z

Zero Length Images: Images without specified dimensions.