How Businesses Use Twitter

An interesting article on twitter.com today about how businesses can use twitter. From the article,

Twitter connects you to your customers right now, in a way that was never before possible. For example, let’s say you work for a custom bike company. If you run a search for your brand, you may find people posting messages about how happy they are that your bike lets them ride in the French Alps—giving you a chance to share tips about cyclist-friendly cafes along their route.

But, it goes on to explain, Twitter can be much more than just the useful immediacy. Twitter can provide a link between your customers and employees, one useful in building relationships.

For instance, let’s say you run a big retail website. In addition to learning more about what your customers want, you can provide exclusive Twitter coupon codes, link to key posts on your blog, share tips for shopping online, and announce specials at store locations. And you can take things a step further by occasionally posting messages about fun, quirky events at your HQ, giving others a small but valuable connection with the people in your company.

There are many other great tips Twitter provides for how to incorporate the product into your business. A very interesting read!

Posted by Dan Montgomery on July 24, 2009 at 01:51 pm EST

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