Do you use Facebook?  How about Twitter?  What about Google +?  How about all of em?  Yes, I know I didn't ask if you use LinkedIn.  These four are not even all of the social media networks that are out there, they are just among the biggies.  The question: which do you you use? The biggest question: which do your visitors use?

I am an avid reader of Alltop as are millions of others and in doing a bit of research I took some time to look at over 50 of their most popular articles and surprisingly not for their content but for how well their content was shared.  Now much like tracking click-throughs and open rates in emails his is subjective as people can copy and paste a url or use tools like Timely or Buffer to share a link and none of those shares will show up on your websites counter.

I can't personally tell you which social media site is best, to do this requires a profile of your key stakeholders (the people you are trying to reach).  Once you have an idea of who they are then and only then will you actually know which social media network they are using the most.  But even with that said, the results being shared directly from Alltop were a bit surprising.  Using the built in "Share" options we can see on this specific article:

• 5 people "liked" the article on Facebook.
• We have no idea how many shared the article via email.
• 53 have Tweeted the article.
• Only 1 had shared it on Google+.
• 9 had shared on LinkedIn.
• And as for what's in the mystery meat? 9 people shared the article on other networks using the "Share This" option.

These results are not untypical, it is not like an article will have hundreds let alone thousands of shares or likes, but again the key here isn't  the number of them, what is interesting is where people are sharing them.  When I choose to share an article or resource I don't share it on each and every network... do you?

Tell us what social network you share information on the most!

Take a minute to tell us which social network you share your information on and we will give away three (winners selected at random from all submissions) of our swank Antharia T-Shirts at the end of February.  All you have to do is: Follow us and tell us on Twitter, Like us and Tell us on Facebook or add us to your circle and tell us on Google +.

-- Jordan Dossett

Posted by Jordan Dossett on January 30, 2012 at 03:06 pm EST

Tags: social media, facebook, twitter, linkedin, google+
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